Penney, Joel
Citizen marketer : Promoting Political Opinion in The Social Media Age - New York Oxford University Press 2017 - xi, 246p.
includes methodological, appendices, notes, references and index
9780190658069
Political participation--Technological innovations
Communication in politics--Technological innovations
Social media--Political aspects
Marketing--Political aspects
Public opinion--Political aspects
324.73 / PEN-C
Citizen marketer : Promoting Political Opinion in The Social Media Age - New York Oxford University Press 2017 - xi, 246p.
includes methodological, appendices, notes, references and index
9780190658069
Political participation--Technological innovations
Communication in politics--Technological innovations
Social media--Political aspects
Marketing--Political aspects
Public opinion--Political aspects
324.73 / PEN-C