Social media and public relations (Record no. 25918)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01724 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367278984 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | MOT- |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Motion, Judy |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Heath, Robert L. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Leitch, Shirley |
| 245 ## - TITLE STATEMENT | |
| Title | Social media and public relations |
| Sub Title | : fake friends and powerful publics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Routledge |
| Year of publication | 2016 |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x,224p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Routledge new directions in public relations and communication research |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social media is having a profound, but not yet fully understood the impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by the practitioners-the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social interaction |
| Form subdivision | Public relations |
| -- | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NASSDOC Library | NASSDOC Library | 2019-12-30 | OP | 2535.55 | 2019-12-20 | 302.231 MOT- | 50737 | 3473.36 | 2019-12-30 | Books |