000 -LEADER |
fixed length control field |
00812nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9788173098673 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.12 |
Item number |
SAN-V |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
बघेल, संजय सिंह |
245 ## - TITLE STATEMENT |
Title |
विज्ञापन और ब्रांड / |
Statement of responsibility, etc |
संजय सिंह बघेल |
246 ## - VARYING FORM OF TITLE |
Title proper/short title |
Vigyapan aur brand |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
नई दिल्ली |
Name of publisher |
सस्ता साहित्य मण्डल प्रकाशन |
Year of publication |
2016 |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
308p. |
520 ## - SUMMARY, ETC. |
Summary, etc |
VIGYAPAN AUR BRAND (The book is covering the syllabus of Indian universities for Bachelor of Mass Communication and Master in Mass communication students.It is very useful for those stundets who are not able to understand Indian advertising market in Hindi.) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising |
Form subdivision |
Theory and Practice |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |