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A study on marketing information systems needed for public enterprises in a phase of economic liberalisation

By: Rajanath, K.
Contributor(s): Institute of Public Enterprise, Hyderabad.
Publisher: Indian Council of Social Science Research, New Delhi 2000Description: 64p.Subject(s): GOVERNMENT BUSINESS ENTERPRISES - INDIA | MARKETING - MANAGEMENT///MARKETING INFORMATION SYSTEMS | PUBLIC ENTERPRISES//GOVERNMENT BUSINESS ENTERPRISES | MARKETING INFORMATION SYSTEMSDDC classification: RR.0228
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