Cognitive dissonance a study on the post purchase consumer behaviour
By: Bavadekar, Pradeep.
Contributor(s): Sarwate, Dilip.
Publisher: University of Poona 1985Description: 253.Subject(s): Purchasing | Consumer behavior | Cognitive dissonance | Choice (Psychology) | Social psychology | Consumers -- India | Dissonance (Psychology) | Adaptability (Psychology) | MarketingDDC classification: TB.0012| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Thesis
|
NASSDOC Library | TB.0012 (Browse shelf) | Not for loan | 27111 |
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