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Communication and persuasion: psychological studies of opinion change

By: Hovland, Carl I.
Contributor(s): Kelley, Harold H | Janis, Irving L.
Publisher: London Yale University Press 1963Description: 315p.Subject(s): Psychology - Study and teaching | Social influence | Social role | Social change | Social psychologyDDC classification: 302.15 HOV-;
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302.15 HOV-; (Browse shelf) Available 1195

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