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Structural model for customer bahaviour and service quality in insurance sector: a SERVQUAL approach :

By: Rajaram, S.
Contributor(s): Kalasalingam University, Tamilnadu.
Publisher: Indian Council of Social Science Research, New Delhi 2011Description: 136.Subject(s): Consumer behavior -- India -- Virudhunagar District | Insurance -- India -- Virudhunagar District | Industrial life insurance -- India -- Virudhunagar District | Insurance, Life -- India -- Virudhunagar DistrictDDC classification: RR 0255
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