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Testing the applicability of porter's generic competitive strategies for shopping malls: a case study of The Great India Place (TGIP) shopping mall, Noida (UP)

By: Tandon, Sanjeev.
Contributor(s): Soral, G.
Publisher: Mohanlal Sukhadia University, Udaipur 2011Description: xi, 438.Subject(s): Shopping malls -- India -- Noida | Retail trade -- India -- Noida | Retail trade -- Management -- India -- Noida | The Great India Palace -- India -- Noida | Shopping malls -- Employees -- India -- NoidaDDC classification: TT.0185
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