Communicating India's soft power :buddha to bollywood
By: Thussu, Daya Kishan.
Publisher: New Delhi Sage Publication, 2016Description: 231p.ISBN: 9789351508168.Subject(s): Communication and culture -- International relations and culture -- India | Diplomatic relations -- Communication, International -- Mass media policy DDC classification: 302.230954 Summary: a first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 302.230954 THU-C (Browse shelf) | Available | 50116 |
Included Bibliography and index or about the author
a first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.
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