When India Votes :The Dynamics Of Successful Election Campaigning/ Jaishri Jethwaney; Samir kapor
By: Jethwaney, Jaishri kapur, Samir.
Publisher: New Delhi: Rupa publication India pvt ltd, 2019Description: 208p.ISBN: 9789353333805.Subject(s): Mass media -- Political aspects | Political campaigns -- IndiaDDC classification: 324.954 Summary: Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 324.954 JET-W (Browse shelf) | Available | 52063 |
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| 324.954 ELE; Electoral politics in the Indian states: three disadvantaged sectors | 324.954 GRA- Great march of democracy | 324.954 IND- India's 2004 elections: grass-roots and national perspectives | 324.954 JET-W When India Votes | 324.954 LOK; Lok Sabha elections 1989: Indian politics in 1990's | 324.954 POL- Politics and development : | 324.954 SHA-; 16th Lok Sabha elections and Narendra Modi government |
Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.
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