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Advertising and marketing strategies: a lifestyle approach

By: Hanspal, Savita.
Publisher: Delhi New Century Publications 2001Description: x, 326p.ISBN: 81-7708-005-9.Subject(s): Consumer behaviour | Marketing | Advertising - Management | Life style | Advertising managementDDC classification: 658.82 HAN-;
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Books Books NASSDOC Library
658.82 HAN-; (Browse shelf) Available 39912

Includes bibliography and index

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