Marketing for special and academic libraries : a planning and best practices sourcebook / Valerie S. Gordon and Patricia C. Higginbottom.
By: Gordon, Valerie S [author.].
Contributor(s): Higginbottom, Patricia C [author.].
Publisher: Lanham: Rowman & Littlefield, 2016Description: xix, 157p.ISBN: 9781442262690 (hardback : acidfree paper).Subject(s): Academic libraries -- Marketing | Special libraries -- MarketingDDC classification: 025.1/977 Summary: Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
NASSDOC Library | 025.1/977 GOR-M (Browse shelf) | Available | 53131 |
Includes bibliographical references and index.
Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively
English.
There are no comments for this item.