Women, consumption and paradox / Edited by Timothy de Waal Malefyt and Maryann McCabe.
Contributor(s): Malefyt, Timothy de Waal [editor.] | McCabe, Maryann [editor.].
Publisher: New York : Routledge , 2020Description: 258p.ISBN: 9780367186128.Subject(s): Women consumers | Consumption (Economics) -- Social aspects | Economic anthropology | Business anthropologyDDC classification: 339.47082 Summary: "Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"--Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 339.47082 WOM- (Browse shelf) | Available | 53629 |
Includes bibliographical references and index.
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"--
English.
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- 1301पंचायती राज व्यवस्था में महिलाओं की सहभागिता :
by कुमार, सतेन्द्र - 1302आधुनिक भारत में ग्रामीण विकास एवं महिलाएं :
by कुमार, पवन - 1303महिलाओं में वैधानिक जागरूकता (पश्चिमी उत्तर प्रदेश के चयनित जिले के संदर्भ में एक विश्लेषणात्मक अध्ययन)
by कुमार, देवेंदर - 1304मानवाधिकार एवं महिलाओं की राजनीतिक सहभागिता (उत्तर प्रदेश राज्य के गाजियाबाद जिले का एक विश्लेषणात्मक अध्ययन) /
by कुमार, अनिल - 1305परमाणु ऊर्जा के खतरे और मानव सुरक्षा /
by लाल, मुन्ना - 1306कार्यशील मुस्लिम महिलाओं के बदलते व्यवहार प्रतिमानों का वाराणसी महानगर के संदर्भ में समाजशास्त्रीय अध्ययन /
by यादव, लल्लन सिंह - 1307भूमि तथा महिला: अपराध के आयाम (दक्षिण राजस्थान का एक अध्ययन) /
by मेघवाल, डी एस - 1308पंचायती राज संस्थाओ में महिलाओं की सहभागिता (पूर्वी उत्तर प्रदेश के वाराणसी जिले की ग्राम पंचायतों के विशेष सन्दर्भ में) /
by तोमर, श्याम सिंह - 1309आदिवासी समाज में महिलाओ की राजनितिक, सामाजिक, आर्थिक व् शैक्षिक स्तिथि :
by सिंह, रणवीर - 1310पूर्वी उत्तर प्रदेश में हुए कृषि एवं ग्रामीण विकास तथा महिला कृषि मज़दूरों की सामाजिक-आर्थिक स्थिति (वाराणसी जनपद के सन्दर्भ में) /
by सिंह, कृष्णा - 1311खगड़िया जिला में प्रौढ़-शिक्षा कार्यक्रमों में महिलाओ की सहभागिता का एक सर्वेक्षणात्मक विश्लेषण /
by सिंह, इंद्र भूषण - 1312Women Contemporary empowerment measuring the gender gap in India and Israel :
by Ahuja, Seema - 1313Protection of Human Rights in India :
by Chaudhary, Pratibha - 1314Micro Finance through self help groups for women empowerment & employment in draught prone district in anantapur /
by Lakshmi, Jaya K. - 1315Role of women in Panchayati Raj institutions - An empirical study of Dholpur district in Rajasthan /
by Guar, Rinki - 1316Destiny of a Women :
by Kaul, Anjali Thapliyal - 1317Status of women in urban Meerut :
by Kapoor, Priyanka - 1318Socio-cultural reforms and Emancipation of women by Shivasharana Movement in Karnataka During 12th Century /
by K., Jagannath - 1319An analysis of empowerment through decision making power among women of kashmir /
by Jan, Muzamil - 1320Tribal women empowerment :
by Lodha, Alka - 1321Women in political process in India and central Asia /
by Kumari, Kamala - 1322Impact of liberalization on development of Women entrepreneurs -An empirical study of Ghaziabad district of Western Uttar Pradesh /
by Pal, Dinesh - 1323NGOs role in empowering Women through micro entrepreneurship /
by Prabhakar, K. - 1324Legal Awareness among women :
by Sharma, Sarita - 1325Crime Against Women :
by Saxena, Monica - 1326Women's empowerment and social change :
by Srivastava, Amita - 1327A comparative study of educational awareness among Hindu and Muslim Girls in Varanasi /
by Singh, Rajeev Kumar - 1328Participation of Women workers in unorganised sector :
by Singh, Arun Kumar - 1329Women's Empowerment :
by Yadav, Naresh - 1330Analyzing the role of social support and coping in stress and mental health management amongst women in metro and non-metro cities /
by Upadhyay, Archana - 1331Empowerment of women corporatIon in greater Hyderabad Municipal Corporation /
by Suvarna, A. - 1332Routledge handbook of gender and agriculture /
- 1333Routledge handbook of gender in South Asia /
- 1334Nation and family :
by Subramanian, Narendra - 1335The Routledge handbook of women's experiences of criminal justice /
- 1336Women, political struggles and gender equality in South Asia /
- 1337Women, intersectionality, and power in group psychotherapy leadership /
- 1338Successful Indian Women :
by Raghuram, Renu - 1339Rural women's power in South Asia :
by Obeng, Pashington - 1340Women and violence in India :
by Bradley, Tamsin - 1341Ethical trade, gender, and sustainable livelihoods :
by Smith, Kiah. - 1342Handbook on gender and public administration /
- 1343Gender and violence in the Middle East /
- 1344Global trends in land tenure reform :
- 1345Understanding women's experiences of displacement :
- 1346Maternal transition :
by Johnson, Candace, - 1347Gender, Unpaid Work and Care in India /
- 1348Biopics of women /
by Hollinger, Karen - 1349The psychology of women and gender :
by Else-Quest, Nicole - 1350Women and reproductive technologies :
by Burfoot, Annette - 1351Classical Hollywood cinema, sexuality, and the politics of the face /
by Morrison, Paul - 1352Re-writing women as victims :
- 1353Women-owned SMEs in emerging markets :
by Shalizi, Shabnam - 1354Protecting the rights of women migrant domestic workers :
by Henderson, Sophie - 1355Labouring women :
- 1356Gender and education in India :
- 1357Motherhood in contemporary international perspective :
- 1358Threshold concepts in women's and gender studies :
by Launius, Christie, - 1359Dismantling rape culture :
by Nicholls, Tracey, - 1360Bodies and Lives in Victorian England :
by Stone, Pamela K. - 1361Women, consumption and paradox /
- 1362Dismantling rape culture :
by Nicholls, Tracey - 1363Gender inequality and discrimination in India :
- 1364Dalit women :
by Sharma, Sunita - 1365Feminist Organizing Across the Generations /
- 1366Virgin territory :
by Kelto Lillis, Julia, - 1367Being single in India :
by Lamb, Sarah, - 1368Gender, food and COVID-19 :
- 1369Feminist interventions in participatory media :
- 1370Debating women's citizenship in India :
by Devenish, Annie - 1371Against all odds :
by Nayar, Mahima - 1372Engendering agricultural development dimensions and strategies :
- 1373Women against slavery :
by Midgley, Clare - 1374Mixed race amnesia :
by Mahtani, Minelle - 1375Local health traditions :
- 1376The world in words :
by Majchrowicz, Daniel - 1377Islam, family life, and gender inequality in urban China /
by Zang, Xiaowei. - 1378Gender justice and human rights in international development assistance :
by Forti, Sarah - 1379Gender and education /
- 1380Marrying in South Asia :
- 1381Political women :
- 1382Gender and the sustainable development goals :
- 1383Empowerment of tribal women in South India :
- 1384Inspirational women in academia :
by Kucirkova, Natalia - 1385Young women and leadership /
- 1386An Empirical Analysis of Socio -Economics Conditions and Human Rights Status of Home Based Women Workers in Erode District of Tamil Nadu
by Mani, N - 1387Empowerment of Women in Self Help Groups through micro Finance:
by Sena, S. Valli Deva - 1388Role of Women Entrepreneurs in Socio-economic development in Urban economy :
by Rana, Rachita. - 1389भारतीय समाज मे विधवाओ की परस्थिति एवं भूमिका :
by लहरी , विमल कुमार - 1390पंचायती राज व्यवस्था मे महिलाओ की सहभागिता एवं परियावरणीय शिक्षा के उन्नयन मे उनका योगदान - विश्लेषणपरक अध्ययन :
by पाण्डेय , समीर कुमार - 1391Issues relating to Non-Farm employment of Women in Tribal areas :
by Rao, Sundara - 1392Rethinking Rape :
by Naskar, Sudhiti - 1393State of Human Rights Awareness Amongst the Indian Women and Role of Civil Society:
by Agarwal, Shivali - 1394Examining India's Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) :
by Das, Dinesh - 1395कार्यशील महिलायें एवं भूमिका-संघर्ष :
by Kumar, Kishor - 1396Quality of Life and Concept of "Well-being" among women living with HIV in Rural and Semi-urban India
by Bhat, Shrinivasa U - 1397Women Employees of Higher Education in Karnataka:
by Mayya, Shreemathi S - 1398Empowerment of Women in Political Leadership:
by Usha, K.B. - 1399Violence Against Women
by Nagar, Vibha - 1400Desperately seeking Shah Rukh :
by Bhattacharya, Shrayana,
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