Rajanath, K. <br/><br/>
A study on marketing information systems needed for public enterprises in a phase of economic liberalisation 

 -  Indian Council of Social Science Research, New Delhi  2000 
 - 64p. 
<br/><br/>Bibliography and annexure at the end 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GOVERNMENT BUSINESS ENTERPRISES - INDIA<br/>MARKETING - MANAGEMENT///MARKETING INFORMATION SYSTEMS<br/>PUBLIC ENTERPRISES//GOVERNMENT BUSINESS ENTERPRISES<br/>MARKETING INFORMATION SYSTEMS
<br/><br/><label>Dewey Class. No.: </label>RR.0228