Jain, Sanjay <br/><br/>
Study of promotional mix strategies of the large pharmaceutical companies 

 -  Mohanlal Sukhadia University, Udaipur  2008 
 - 350 
<br/><br/>includes appendices and bibliography 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry--Markting
<br/><br/><label>Dewey Class. No.: </label>TJ.0242