Global Competition and Brand Promotion / 
edited by:Dubey, Jayashree
Jayashree Dubey ed. 
 - New Delhi:  Excel Publications,   ©2008 
 - xii, 532p. 
<br/><br/>includes author index 
<br/><br/><label>ISBN: </label>978-81-906531-9-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>International business enterprises—Marketing<br/>Competition, International<br/>Marketing—Management<br/>Globalization—Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUB-G