Ideas industry
- New York Oxford University Press 2017
- xi, 344p
Include notes, bibliography and index
The concept of the "public intellectual" began in the early twentieth century when the new mass media catapulted intellectuals who were able to write for the general public to semi-stardom. Ideas Industry discusses the "thought leader." In contrast to public intellectuals, thought leaders gain fame as purveyors of a single big idea. Thought leaders and their associated ideas tend to become brands - hedgehogs to the public intellectual fox. They have also proven to be quite successful, as evidenced by TED, Aspen Ideas, the Clinton Global Initiative, and the like. Ideas Industry will reshape our understanding of contemporary public intellectual life in America and the West.