Penney, Joel <br/><br/>
Citizen marketer  : Promoting Political Opinion in The Social Media Age 

 - New York  Oxford University Press  2017 
 - xi, 246p. 
<br/><br/>includes methodological, appendices, notes, references and index 
<br/><br/><label>ISBN: </label>9780190658069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political participation--Technological innovations<br/>Communication in politics--Technological innovations<br/>Social media--Political aspects<br/>Marketing--Political aspects<br/>Public opinion--Political aspects
<br/><br/><label>Dewey Class. No.: </label>324.73   / PEN-C