000 00651nam a2200181Ia 4500
999 _c10425
_d10425
082 _aTR.0317
100 _aRai, Usha Kiran
245 0 _aAdvertising agency operations: a study of selected advertising agencies in India
260 _c1992
_bBanaras Hindu University
300 _a275p. + C D - 51
650 _aAGENCIES, ADVERTISING//ADVERTISING AGENCIES
650 _aMEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING
650 _aADVERTISING BUSINESS//ADVERTISING AGENCIES
650 _aADVERTISING AGENCIES - INDIA
650 _aADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNING
710 _aAhmed, Abrar
942 _cTH
_2ddc