000 00438nam a2200145Ia 4500
999 _c21373
_d21373
082 _aTJ.0242
100 _aJain, Sanjay
245 0 _aStudy of promotional mix strategies of the large pharmaceutical companies
260 _c2008
_bMohanlal Sukhadia University, Udaipur
300 _a350
504 _aincludes appendices and bibliography
650 _aPharmaceutical industry
_vMarkting
710 _aSaxena, Karunesh
942 _cTH
_2ddc