000 00638nam a2200181Ia 4500
999 _c21860
_d21860
082 _aTR.0370
100 _aRamalingam, L.P.
245 0 _aStudy on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city
250 _aMadurai Kamaraj University, Madurai
260 _c2006
300 _a253
504 _aincludes appendix and bibliography
650 _aConsumer behavior
_vMadurai City (Tamil Nadu)
650 _aBureau of Indian Standards
650 _aStandardization
_vMadurai City (Tamil Nadu)
710 _aRamasamy, K.
942 _cTH