000			01597 a2200157 4500
999			_c25270 _d25270
020			_a9780670090273
082			_a954.162 _bRAJ-L
100			_aRajat Sethi
100			_aShubhrastha
245			_aLast battle of Saraighat _b: the story of the BJP's rise in the North-East
260			_bPenguin Random House India _c2017 _aGurgaon
300			_axxxvii, 182p.
520			_aThe first-ever account of the BJP's landslide victory in the 2016 Assam legislative assembly elections. The Battle of Saraighat was fought in 1671 between the Ahoms of Assam and the Mughal invaders. In 2016, the BJP centred its strategy for the legislative assembly elections on this historic battle, focusing on issues of illegal migration, constantly invoked in the party's rallies, posters and communication to appeal to the voting public. The historic elections saw the BJP win an overwhelming majority of assembly seats in Assam, where the Congress had been in power for decades. It was a watershed moment that opened the door for the party to the political corridors of the North-east. They outline the political history of the region, provide details of election strategies employed by the party and explain why they resonated with the local people so strongly. The Last Battle of Saraighat looks at Assam as a case study to explain the rise of the BJP in the North-east and throws light on the key political issues of the region.
650			_aPolitics and government. _vBharatiya Janata Party. _vRashtriya Swayam Sevak Sangh. _vHinduism and politics _vHindutva _vPolitical campaigns _zAssam (India)
942			_2ddc _cBK