000			01601nam a22001577a 4500
999			_c25444 _d25444
020			_a978-0-00-098738-9
082			_a658.11 _bFAL-E
100			_aFaltin, Gunter
245			_aEntrepreneurship for everyone _b: lean, smart,simple _cGunter Faltin
260			_aSingapore _b World Scientific Publishing _c2019
300			_aix, 206p.
520			_aEntrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own ‘idea-masterpiece’ as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to ‘The Tea Campaign’ (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies use Professor Faltin’s principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies
546			_aEnglish
650			_aEntrepreneurship _vBusiness enterprises
942			_2ddc _cBK