000 01658nam a22001817a 4500
999 _c25572
_d25572
020 _a9781472466662
082 _a324.90028557
_bCER-P
100 _aCeron, Andrea
100 _aCurrini, Luige
100 _aIacus, Stefano M.
245 _aPolitics and Big Data
_b: nowcasting and forecasting elections with social media
260 _aLondon
_bRoutledge
_c2017
300 _aix, 178p.
504 _aInclude Index
520 _aThe importance of social media as a way to monitor an electoral campaign is well established. Day-by-day, hour-by-hour evaluation of the evolution of online ideas and opinion allows observers and scholars to and monitor trends and momentum in public opinion well before traditional polls. However, there are difficulties in recording and analyzing often brief, unverified comments while the unequal age, gender, social and racial representation among social media users can produce inaccurate forecasts of final polls. Reviewing the different techniques employed using social media to nowcast and forecast elections this book assesses its achievements and limitations while presenting a new technique of a Sentiment Analysis to improve upon them. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate a Sentiment Analysis can prove.
650 _aPolitical Process
_vBig data--Political aspects
_vSocial media--Political aspects
_vElection forecasting
942 _2ddc
_cBK