000			01588nam a22001697a 4500
999			_c26686 _d26686
020			_a9781138064164
082			_a781.64082 _bLIE-G
100			_aLieb, Kristin J.
245			_aGender , Branding, and the Modern Music Industry _b: The Social Construction of Female Popular Music Stars
250			_a2nd
260			_aNew York _bRoutledge taylor & francis group London and New York _c2018
300			_axxvii,265p.
500			_aIncludes index
520			_aGender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
650			_aWomen musicians _vFeminism and music _vPopular music--Social aspects
942			_2ddc _cBK