000			00533nam a2200193Ia 4500
999			_c3670 _d3670
020			_a81-7708-005-9
082			_a658.82 HAN-;
100			_aHanspal, Savita
245		0	_aAdvertising and marketing strategies: a lifestyle approach
260			_aDelhi _bNew Century Publications _c2001
300			_ax, 326p.
504			_aIncludes bibliography and index
650			_aConsumer behaviour
650			_aMarketing
650			_aAdvertising - Management
650			_aLife style
650			_aAdvertising management
942			_cBK