000			01655cam a22002298i 4500
999			_c37880 _d37880
020			_a9780367186128
041			_aeng-
082	0	0	_a339.47082 _bWOM-
245	0	0	_aWomen, consumption and paradox / _cEdited by Timothy de Waal Malefyt and Maryann McCabe.
260			_aNew York : _bRoutledge , _c2020.
300			_a258p.
504			_aIncludes bibliographical references and index.
520			_a"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"--
546			_aEnglish.
650		0	_aWomen consumers.
650		0	_aConsumption (Economics) _xSocial aspects.
650		0	_aEconomic anthropology.
650		0	_aBusiness anthropology.
700	1		_aMalefyt, Timothy de Waal _eeditor.
700	1		_aMcCabe, Maryann _eeditor.
942			_2ddc _cBK