000			01652nam a2200229 4500
999			_c38375 _d38375
020			_a9789391019433
041			_aeng.
082			_a658.040954 _bCHA-V
100			_aChauhan, Aseem _eauthor.
245			_aVUCA in start ups : _bhow to thrive as a start-up in an uncertain world / _cAseem Chauhan ...[et al.]
260			_aMumbai : _bJaico Book, _c2022.
300			_axvi, 284p.
520			_aHow to Thrive as a Start-Up in an Uncertain World What motivates a start-up in its journey? Wealth and fame? Or is it hunger for innovation? VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t. It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.
546			_aEnglish.
650			_aNew business enterprises.
650			_aSuccess in business
650			_aIndia.
650			_aBusinesspeople.
700			_aJoshi, Manoj _eauthor.
700			_aKumar, Ashok ...[et al.] _eauthor.
942			_2ddc _cBK