000			01964nam a2200205 4500
999			_c39243 _d39243
020			_a9783030782368
082			_a330.0285 _bOVE-I
100			_aOverby, Harald, _eauthor
245			_aIntroduction to Digital Economics: _bFoundations, Business Models and Case Studies/ _cOverby, Harald
250			_a2nd
260			_bSpringer Nature; _c2021, _aSwitzerland:
300			_a353p.
504			_aIncluded Index
520			_aInnovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
650			_aEconomics _vDigital economy _xInformation technology
650			_aEconomics _vTechnological innovations _xElectronic commerce _xEconomic aspects
650			_aEconomics _vMarkets—Digital aspects _xEconomic aspects
700			_aJan Arild Audestad _eco-author
942			_2ddc _cBK