000			02299nam a22002057a 4500
999			_c39732 _d39732
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082			_a302.23 _bNAR-B
245			_aBeyond Boundaries: _b A Study of Social Impact of Mann Ki Baat / _cGovind Ballabh Pant Social Science Institute; edited by Badri Narayan and Subhash Kumar
260			_aNew Delhi: _bNational Book Trust, _c2023
300			_axxv, 193p.
520			_aThis book is based on the honourable Prime Minister's radio program "Mann Ki Baat" in which he addresses the nation on All India Radio. It is being broadcast on DD News and DD National, PMO India, the Ministry of Information and Broadcasting, and many other social media platforms. The process of addressing the people through "Mann Ki Baat" was the first broadcast on 3rd October 2014 to create a dialogue which was the first experiment of its kind. Since then, it has been broadcasted continuously and marked the 102nd edition which was aired on 25th December 2022. All India Radio (AIR), which has been broadcasting "Mann Ki Baat," is the national broadcaster of India. Radio as a medium of communication has a wider reach to its audience. This book is an outcome of an initiative of the Ministry of Education, Government of India under the theme of "Creating Intellectual Heritage: Development, Knowledge Resource and making New India" a dialogue, documentation, and research program. It is a development and governance-related knowledge program. This book is titled "Beyond Boundaries: A Study of Social Impact of Mann ki Baat". It has tried to capture the impact of "Mann Ki Baat" on common people, society, the economy, education, etc. through the lens of an academic perspective. It has been a great success over the years in terms of linking development with communication. It has created a space for a common citizen to connect, be addressed, and participate in governance through two-way communication between the Prime Minister and the citizen.
650			_aRadio broadcasting—Social aspects—India
650			_aMass media—Political aspects—India
650			_aMann Ki Baat (Radio program)
650			_aPublic opinion—India
700			_aNarayan, Badri _eed.
700			_aKumar, Subhash _eed.
710			_aGovind Ballabh Pant Social Science Institute
942			_2ddc _cBK