| 000 | 00477nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4062 _d4062 |
||
| 020 | _a19-567040-X | ||
| 082 | _a380.102454 MAZ-S | ||
| 100 | _aMazzarella, Willia; | ||
| 245 | 0 | _aShoveling smoke: advertising and globalization in contemporary India | |
| 260 |
_aNew Delhi _bOxford University Press _c2003 |
||
| 300 | _axvi, 364p. | ||
| 650 | _aAdvertising - India | ||
| 650 | _aConsumer advertising | ||
| 650 | _aPublicity | ||
| 650 | _aSales promotion - India | ||
| 942 | _cBK | ||