000 00697nam a2200193Ia 4500
999 _c9380
_d9380
020 _a9780190658069
082 _a324.73
_bPEN-C
100 _aPenney, Joel
245 0 _aCitizen marketer
_b: Promoting Political Opinion in The Social Media Age
260 _aNew York
_bOxford University Press
_c2017
300 _axi, 246p.
504 _aincludes methodological, appendices, notes, references and index
650 _aPolitical participation
_vTechnological innovations
650 _aCommunication in politics
_vTechnological innovations
650 _aSocial media
_vPolitical aspects
650 _aMarketing
_vPolitical aspects
650 _aPublic opinion
_vPolitical aspects
942 _cBK
_2ddc