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Rai, Usha Kiran

Advertising agency operations: a study of selected advertising agencies in India - Banaras Hindu University 1992 - 275p. + C D - 51

Subjects--Topical Terms:
AGENCIES, ADVERTISING//ADVERTISING AGENCIES
MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING
ADVERTISING BUSINESS//ADVERTISING AGENCIES
ADVERTISING AGENCIES - INDIA
ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNING

Dewey Class. No.: TR.0317

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