| 000 -LEADER |
|---|
| fixed length control field |
00651nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TR.0317 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Rai, Usha Kiran |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising agency operations: a study of selected advertising agencies in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
1992 |
| Name of publisher |
Banaras Hindu University |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
275p. + C D - 51 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
AGENCIES, ADVERTISING//ADVERTISING AGENCIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
ADVERTISING BUSINESS//ADVERTISING AGENCIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
ADVERTISING AGENCIES - INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNING |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ahmed, Abrar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
|
