| 000 -LEADER |
|---|
| fixed length control field |
00600nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
89-300-6022-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10688 CHA-; |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Chang, Won Ho |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Rise of Asian advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Seoul |
| Name of publisher |
Nanam Publishing |
| Year of publication |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
288p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising - Public utilities - Asia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising media planning - Asia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising - Psychological aspects - Asia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising - Social aspects - Asia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research - Asia |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Hung Kyu |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palasthira, Teddy Spha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
