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Rise of Asian advertising

By: Chang, Won Ho.
Contributor(s): Kim, Hung Kyu | Palasthira, Teddy Spha.
Publisher: Seoul Nanam Publishing 1995Description: 288p.ISBN: 89-300-6022-6.Subject(s): Advertising - Public utilities - Asia | Advertising media planning - Asia | Advertising - Psychological aspects - Asia | Advertising - Social aspects - Asia | Marketing research - AsiaDDC classification: 659.10688 CHA-;
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659.10688 CHA-; (Browse shelf) Available 35905

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