| 000 -LEADER |
|---|
| fixed length control field |
00438nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TJ.0242 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Jain, Sanjay |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Study of promotional mix strategies of the large pharmaceutical companies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
2008 |
| Name of publisher |
Mohanlal Sukhadia University, Udaipur |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
350 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes appendices and bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Pharmaceutical industry |
| Form subdivision |
Markting |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Saxena, Karunesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
|
