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Study of promotional mix strategies of the large pharmaceutical companies

By: Jain, Sanjay.
Contributor(s): Saxena, Karunesh.
Publisher: Mohanlal Sukhadia University, Udaipur 2008Description: 350.Subject(s): Pharmaceutical industry -- MarktingDDC classification: TJ.0242
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Item type Current location Call number Status Date due Barcode
Thesis Thesis NASSDOC Library
TJ.0242 (Browse shelf) Not for loan 46659

includes appendices and bibliography

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