| 000 -LEADER |
|---|
| fixed length control field |
00614nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978-81-906531-9-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
DUB-G |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global Competition and Brand Promotion / |
| Statement of responsibility, etc |
Jayashree Dubey ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Excel Publications, |
| Year of publication |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii, 532p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes author index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
International business enterprises—Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Competition, International |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing—Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Globalization—Economic aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dubey, Jayashree |
| Relator term |
ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
