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1-800-Worlds : The Making of The Indian Call Centre Economy

By: Krishnamurthy, Mathangi.
Publisher: New Delhi Oxford University Press, 2018Description: xv, 233p.ISBN: 9780199476053.Subject(s): Economic aspects -- Call centres -- Employees -- Customer services -- IndiaDDC classification: 658.8120954 Summary: Indian call centre employees work through the night, sleep during the day and listen to foreign voices in accented tongues over transnational telephone connections. Through a description of the nightly and daily lives of call centre workers in the university town of Pune, India, 1-800-Worlds engages with the complex negotiations that underlie the ostensible success of new service economies. As the author shows, the call centre industry is neither insular nor singular but offers a set of symptoms that can help read changing forms of urban Indian middle-classness.
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Indian call centre employees work through the night, sleep during the day and listen to foreign voices in accented tongues over transnational telephone connections. Through a description of the nightly and daily lives of call centre workers in the university town of Pune, India, 1-800-Worlds engages with the complex negotiations that underlie the ostensible success of new service economies. As the author shows, the call centre industry is neither insular nor singular but offers a set of symptoms that can help read changing forms of urban Indian middle-classness.

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