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Citizen marketer : Promoting Political Opinion in The Social Media Age

By: Penney, Joel.
Publisher: New York Oxford University Press 2017Description: xi, 246p.ISBN: 9780190658069.Subject(s): Political participation -- Technological innovations | Communication in politics -- Technological innovations | Social media -- Political aspects | Marketing -- Political aspects | Public opinion -- Political aspectsDDC classification: 324.73
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Books Books NASSDOC Library
324.73 PEN-C (Browse shelf) Available 49912

includes methodological, appendices, notes, references and index

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