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Advertising agency operations: a study of selected advertising agencies in India

By: Rai, Usha Kiran.

Contributor(s): Ahmed, Abrar.

Publisher: Banaras Hindu University 1992Description: 275p. + C D - 51.Subject(s): AGENCIES, ADVERTISING//ADVERTISING AGENCIES | MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING | ADVERTISING BUSINESS//ADVERTISING AGENCIES | ADVERTISING AGENCIES - INDIA | ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNINGDDC classification: TR.0317

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Item type	Current location	Call number	Status	Date due	Barcode
Thesis	NASSDOC Library	TR.0317 (Browse shelf)	Not for loan		35689

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Previous	TR.0314 Study of social background and psychological characteristics of college sports women of Delhi	TR.0315 Problem of girls education in Dhenkanal district, Orissa	TR.0316 Industrial adjusication of the concept of retrenchment : A study of its nature and impact on industrial relations	TR.0317 Advertising agency operations: a study of selected advertising agencies in India	TR.0318 Quality of work life of middle-level executives : A study based on selected industrial organisations in Tamil Nadu	TR.0319 Sociological study of women plantation labour in Malnad region with special reference to Chikmagalur district	TR.0320 Social change among the tribals : A case study of Kudubis of Dakshina Kannada	Next

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