Global Competition and Brand Promotion / Jayashree Dubey ed.
Contributor(s): Dubey, Jayashree [ed.].
Publisher: New Delhi: Excel Publications, ©2008Description: xii, 532p.ISBN: 978-81-906531-9-0.Subject(s): Branding (Marketing) | International business enterprises—Marketing | Competition, International | Marketing—Management | Globalization—Economic aspectsDDC classification: 658.827| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 658.827 DUB-G (Browse shelf) | Available | 54779 |
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| 658.8120954 GUP-R Rates of return on equities: the Indian experience | 658.8120954 KRI-1 1-800-Worlds | 658.82 HAN-; Advertising and marketing strategies: a lifestyle approach | 658.827 DUB-G Global Competition and Brand Promotion / | 658.83 SMI-; Interviewing in market and social research | 658.8342 ATS-; Rise of sharing: fourth-stage consumer society in Japan | 658.83420954 CON- Consumer market demographics in India |
includes author index
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