Advertising agency operations: a study of selected advertising agencies in India
By: Rai, Usha Kiran.
Contributor(s): Ahmed, Abrar.
Publisher: Banaras Hindu University 1992Description: 275p. + C D - 51.Subject(s): AGENCIES, ADVERTISING//ADVERTISING AGENCIES | MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING | ADVERTISING BUSINESS//ADVERTISING AGENCIES | ADVERTISING AGENCIES - INDIA | ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNINGDDC classification: TR.0317| Item type | Current location | Call number | Status | Date due | Barcode |
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Thesis
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NASSDOC Library | TR.0317 (Browse shelf) | Not for loan | 35689 |
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